Stokers Group - Love Your Cabinet APR24

LOVE Your Cabinet DIGITAL PLATFORM

Our Company Mission and Values Written for and by our staff! Sometimes these things can be very business led, but not at Stokers, our staff wrote and agreed their values and mission statement.

Introduction At Stokers we believe in settling you up for success and giving you the best platform to be able to competently sell our furniture, with confidence, which means we are both excited and delighted to bring to you, your Love Your Cabinet - Digital Pack NEW for 2024!! We have constructed this new platform using all the valuable information that was compiled by both our sales and management population over the past few years which means it has been built by you and with you in mind. Thank you.

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This new sales tool is design to support all levels of salespeople, from new starters who have little to no Cabinet Experience to Furniture Veterans looking for a refresher. Eitherway, you now have a one-stop shop platform to help you maximise your Cabinet opportunities using this pack which includes: • Feature Benefit & Relevance Information • Key Information on Construction, Characteristics & Care • Care Kit Guidance • Hall of Fame Care Advice Video Links - relevant to the product page Why is it important to help make cabinet product easy to buy and easy to sell? Ultimately our Vision and Mission is to provide a customer experience deserving of recommendation thru winning hearts and minds of both customers and colleagues, through how we Walk The Talk and demonstrate our Values and Behaviours. Also, it forms part of the Stokers sales strategy and we are incredibly lucky to be working with incredible brands, such as Ercol or Ekornes, who’s product, along with other supplier furniture, beautifully compliments our upholstery ranges and our offering. In order for this to work it is vital that we continue to set up our Sales Teams for success and expect each and everyone of them to meet us half-way as a minimum. With this great sales tool we can look forward to more shared goals being achieved together very soon! In order to help maintain this new digital platform and to continue to help ourselves, it’s important that we contribute to it’s accuracy and functionality therefore if you believe you can add value to the project or feel there is missing / inaccurate information, then please to email the Cabinet team and share the information: cabinet.updates@stokers.co.uk We need YOU!

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Contents

History and Introduction Introduction

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We NEED You! CONTENTS

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Supplier and Ranges Actona

XX

X X

Katrine

Space Saver

Alf Uno

XX

X X

Monte Carlo

Heritage

Baker Furniture

XX

X X X

Soho

Hudson

Dansk Scandi

Bentley

XX

X X

Bergen

Forged Rustic Oak

Calligaris

XX

X X

Modern Tables Modern Chairs

Carlton

XX

X X X

Modena

Windermere

Tambour

Classic Furniture

XX

X X

Fusion/Fusion Stone

Malmo

Ekornes

XX

X X

Bordeaux Dining

Mint Dining

4

Ercol

XX

X X X X X X X

Bosco Monza Rimini

Romana Salina Teramo Windsor

Qualita

XX

X X X

Stockholm/Arhus

Fargo

Mammut

Skovby

XX

X

Xxxxxx

TCH

XX

X X X X

Winsor

Cromwell

Lundin

Chatworth

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ercol History

ercol was established over 100 years ago in 1920 by Italian designer Lucian R Ercolani in High Wycombe, the centre of English furniture making. He was intent on designing and producing relevant and honest furniture, design and people were the cornerstones of his company from the very beginning. This remains true of the company today, it remains family owned with Lucian’s great grandson heading up the business to continue his beliefs today. Design has always been at the heart of ercol. Our designs constantly evolve to reflect how we live today. We have a talented In-house design team and furniture technicians, to create and develop our furniture designs, we also collaborate with external UK designers to create unique pieces all of which are made with integrity and fit for purpose.

Would you like to learn more about ercol’s rich history then check out their impressive timeline in the below link:

https://www.ercol.com/en-gb/about/about-ercol/ercol-timeline

Range Page 1/2 Supplier Specification Overview

Supplier Name: (Insert)

Range Name: (Insert) Supplier Location: (Insert)

Construction

Materials (In BOLD): SOLID/ VENEER / MIX/OTHER

Characteristics

Finish (In BOLD): LAQ /OIL/ HIGH GLOSS

Care

Care Kit (In BOLD): LAQ / HG / NAT /MARB

Relevant Care Advice Training Video Link(s)

Range Page 2/2

Feature, Benefit & Relevance

Supplier Name: Ercol

Range Name: Bosco

Feature Solid Wood Frame

Benefit More Strength

Relevance example: When you want a product to last this provides peace of mind Relevance Example: When you invest a li?le more you get the quality you want Relevance Example: When you want furniture with character, American Oak allows grain to be accentuated Relevance Example: Great for Xmas or last minute guests that we occasionally have Relevance Example: You said that your previous furniture dried out, to help avoid this, Ercol Kiln Dry their Embers

Feature Dovetail Joints on Drawers

Benefit Extra Strength and Sign of Quality

Feature American Oak used

Benefit BeauEful characterisEcs and colouring along with a Eghter grain as grown slower Benefit Allows you to cater for those extra guests at key Emes

Feature Extending Dining Table

Feature Kiln Dried Timbers

Benefit Ensure informed and precise moisture content, improving wood quality and longevity

Other Characteris9cs/Points of Interest:

Tradi9onal finger-join9ng used on edges and curves, exposed and accentuated as a signature feature of the range. NO exterior handles – recessed ‘handles’ on drawers and doors All pices of the range are made in either China or Turkey

Range Page 1/2 Supplier Specification Overview

Supplier Name: (Insert)

Range Name: (Insert) Supplier Location: (Insert)

Construction

Materials (In BOLD): SOLID/ VENEER / MIX/OTHER

Characteristics

Finish (In BOLD): LAQ /OIL/ HIGH GLOSS

Care

Care Kit (In BOLD): LAQ / HG / NAT /MARB

Relevant Care Advice Training Video Link(s)

Range Page 2/2

Feature, Benefit & Relevance

Supplier Name: Ercol

Range Name: MONZA (Oak & Ash)

Feature Herringbone Design

Benefit Adds character to the furniture that is considered a sign of luxury

Relevance example: Wan8ng Tradi8onal Ercol Cra

Feature Kiln Dried Timbers

Benefit Strength & Quality

Feature Solid Timbers on Chairs

Benefit Quality in load bearing areas

Relevance Example: Confidence in product performance

Feature Piano Black accents

Benefit Highlights the 8mber characters which are ‘signatures’ of Ercol

Relevance Example: Nature look with a modern twist

Feature

Benefit

Relevance Example:

Other Characteris?cs/Points of Interest:

Either Solid Oak (Monza) or Solid Ash (Como) Chair Frames Piano Black Turned legs and plinths.

Range Page 1/2 Supplier Specification Overview

Supplier Name: (Insert)

Range Name: (Insert) Supplier Location: (Insert)

Construction

Materials (In BOLD): SOLID/ VENEER / MIX/OTHER

Characteristics

Finish (In BOLD): LAQ /OIL/ HIGH GLOSS

Care

Care Kit (In BOLD): LAQ / HG / NAT /MARB

Relevant Care Advice Training Video Link(s)

Range Page 2/2

Feature, Benefit & Relevance

Supplier Name: Ercol

Range Name: MONZA (Oak & Ash)

Feature High leg design

Benefit Allows a room to look more spacious

Relevance example: Wan7ng furniture that helps maintain the feeling of space within a room Relevance Example: Sign of truly top-quality furniture

Feature Kiln Dried Timbers

Benefit Strength & Quality

Feature Solid Oak Timbers

Benefit Quality in load bearing areas

Relevance Example: Confidence in product performance

Feature Hidden ‘cut out’ handles

Benefit Minimalis7c style allowing full visibility of the products character

Relevance Example: Nordic accents with Ercol Quality – style and confidence Relevance Example: The real value of ercol is in the detail and book matching veneers is a sign of quality

Feature Book-Matched Oak Veneers on Drawer Fronts and facings

Benefit Consistent finish across each piece

Other Characteris=cs/Points of Interest:

Made in light oak, Rimini exudes elegance with its clean lines, gentle curves and subtle cut-out detailing. The chamfered planked headboard makes a real statement, and is perfect for a modern bedroom.

The Rimini bed features a stunning planked chamfered headboard. A choice of cabinets with inset curved drawer pulls, deep capacious drawers and soft form profiling make the range extremely practical. Solid oak and oak veneers. PO BK Fhuttlpl s2:0/2/w4 wBrwo.cehrucorel.:com/application/files/2817/0057/4988/ercol_brochure_2024.pdf

Range Page 1/2 Supplier Specification Overview

Supplier Name: (Insert)

Range Name: (Insert) Supplier Location: (Insert)

Construction

Materials (In BOLD): SOLID/ VENEER / MIX/OTHER

Characteristics

Finish (In BOLD): LAQ /OIL/ HIGH GLOSS

Care

Care Kit (In BOLD): LAQ / HG / NAT /MARB

Relevant Care Advice Training Video Link(s)

Range Page 2/2

Feature, Benefit & Relevance

Supplier Name: Ercol

Range Name: Romana (American Oak)

Feature Ercol’s Clear Ma- Finish

Benefit Accentuates the Grain and adds a modern twist to Ercol Furniture

Relevance example: Wan:ng Tradi:onal Ercol Cra=smenship with a Nordic modern design Relevance Example: Sign of truly top quality furniture

Feature Kiln Dried Timbers

Benefit Strength & Quality

Feature Bri:sh made cabinetry

Benefit Quality company heritage

Relevance Example: Collectors add furniture too.

Feature Thumb edge design and so= close Doors and Drawers

Benefit So= lines and edges with quality closing mechanisms

Relevance Example: For that so= modern ‘organic’ alongside modern engineering fixings Relevance Example: More weight allowed.

Feature Easy Glide Table Legs – Wheel System

Benefit More durable and stronger frames

Other Characteris

Dovetail joints. Oval wooden handles that can lock units. Hand turned wood on top of chairs and finished with a stylish wooden peg. Nm and og wood finish not available on chairs.

Range Page 1/2 Supplier Specification Overview

Supplier Name: (Insert)

Range Name: (Insert) Supplier Location: (Insert)

Construction

Materials (In BOLD): SOLID/ VENEER / MIX/OTHER

Characteristics

Finish (In BOLD): LAQ /OIL/ HIGH GLOSS

Care

Care Kit (In BOLD): LAQ / HG / NAT /MARB

Relevant Care Advice Training Video Link(s)

Range Page 2/2

Feature, Benefit & Relevance

Supplier Name: Ercol

Range Name: SALINA (Ash)

Feature High leg design

Benefit Allows a room to look more spacious

Relevance example: Wan7ng furniture that helps maintain the feeling of space within a room Relevance Example: Sign of truly top-quality furniture

Feature Kiln Dried Timbers

Benefit Strength & Quality

Feature Solid Pale Ash Timbers and Veneers

Benefit Quality in load bearing areas and character in the key facing areas Benefit Minimalis7c style allowing full visibility of the products character and grain

Relevance Example: Confidence in product performance

Feature MaH lacquer finish

Relevance Example: Nordic accents with Ercol Quality – style and confidence Relevance Example: The real value of ercol is in the detail and book matching veneers is a sign of quality

Feature Book-Matched Oak Veneers on Drawer Fronts and facings

Benefit Consistent finish across each piece

Other Characteris;cs/Points of Interest:

A contemporary bedroom collection in pale ash, finished with a white washed stain and clear matt lacquer which displays the pattern of the grain through the finish. The Salina range is full of subtle ercol characteristics and practical design details.

Solid Ash and Ash veneers.

Full 2024 Brochure: https://www.ercol.com/application/files/2817/0057/4988/ercol_brochure_2024.pdf

Range Page 1/2 Supplier Specification Overview

Supplier Name: (Insert)

Range Name: (Insert) Supplier Location: (Insert)

Construction

Materials (In BOLD): SOLID/ VENEER / MIX/OTHER

Characteristics

Finish (In BOLD): LAQ /OIL/ HIGH GLOSS

Care

Care Kit (In BOLD): LAQ / HG / NAT /MARB

Relevant Care Advice Training Video Link(s)

Range Page 2/2

Feature, Benefit & Relevance

Supplier Name: Ercol

Range Name: Teramo

Feature Extension leaf stored inside

Benefit Will extend to allow more sea9ng

Relevance example: BuFerfly opening Teramo dining

Feature Slim slat back curving inwards

Benefit Comfort for your comfort

Relevance Example: Teramo chair

Feature Two cupboards. Adjustable shelves. Pa9na herringbone on door fronts

Benefit Allowing you to store sizes required, shows a rus9c oak appearance.

Relevance Example: Monza sideboard

Feature Spindles solid oak. Chairs pa9na .

Benefit Sea9ng comfort

Relevance Example: Monza chair

Feature 2 drawers + workspace Inbuilt shelves

Benefit Storage for under drawers and book shelves.

Relevance Example: Monza desk

Other Characteris9cs/Points of Interest:

Solid oak and veneers. Steam bent chairs lacquered. Origin China and Turkey. Pale oak one colour. Lacquered to allow beauty of wood to s9ll show whilst giving extra durability.

Cleaning – do not recommend on anything except Windsor.

Range Page 1/2 Supplier Specification Overview

Supplier Name: (Insert)

Range Name: (Insert) Supplier Location: (Insert)

Construction

Materials (In BOLD): SOLID/ VENEER / MIX/OTHER

Characteristics

Finish (In BOLD): LAQ /OIL/ HIGH GLOSS

Care

Care Kit (In BOLD): LAQ / HG / NAT /MARB

Relevant Care Advice Training Video Link(s)

Range Page 2/2

Feature, Benefit & Relevance

Supplier Name: Ercol

Range Name: Windsor (Solid Ash)

Feature Extendable tables

Benefit Fit more people

Relevance example: Xmas/Easter guests

Feature 8 wood finishes

Benefit More choice

Relevance Example: Match exis

Feature Bri

Benefit Quality company heritage

Relevance Example: Collectors add furniture too.

Feature Removable seat pads and backs

Benefit Can change fabric frequently

Relevance Example: Moving house

Feature No joints on chairs

Benefit More durable and stronger frames

Relevance Example: More weight allowed.

Other Characteris=cs/Points of Interest:

Dovetail joints. Oval wooden handles that can lock units. Hand turned wood on top of chairs and finished with a stylish wooden peg. Nm and og wood finish not available on chairs.