Stokers Group - Love Your Cabinet MAY24
LOVE Your Cabinet DIGITAL PLATFORM
Our Company Mission and Values Written for and by our staff! Sometimes these things can be very business led, but not at Stokers, our staff wrote and agreed their values and mission statement.
Introduction At Stokers we believe in settling you up for success and giving you the best platform to be able to competently sell our furniture, with confidence, which means we are both excited and delighted to bring to you, your Love Your Cabinet - Digital Pack NEW for 2024!! We have constructed this new platform using all the valuable information that was compiled by both our sales and management population over the past few years which means it has been built by you and with you in mind. Thank you.
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This new sales tool is design to support all levels of salespeople, from new starters who have little to no Cabinet Experience to Furniture Veterans looking for a refresher. Eitherway, you now have a one-stop shop platform to help you maximise your Cabinet opportunities using this pack which includes: • Feature Benefit & Relevance Information • Key Information on Construction, Characteristics & Care • Care Kit Guidance • Hall of Fame Care Advice Video Links - relevant to the product page Why is it important to help make cabinet product easy to buy and easy to sell? Ultimately our Vision and Mission is to provide a customer experience deserving of recommendation thru winning hearts and minds of both customers and colleagues, through how we Walk The Talk and demonstrate our Values and Behaviours. Also, it forms part of the Stokers sales strategy and we are incredibly lucky to be working with incredible brands, such as Ercol or Ekornes, who’s product, along with other supplier furniture, beautifully compliments our upholstery ranges and our offering. In order for this to work it is vital that we continue to set up our Sales Teams for success and expect each and everyone of them to meet us half-way as a minimum. With this great sales tool we can look forward to more shared goals being achieved together very soon! In order to help maintain this new digital platform and to continue to help ourselves, it’s important that we contribute to it’s accuracy and functionality therefore if you believe you can add value to the project or feel there is missing / inaccurate information, then please to email the Cabinet team and share the information: cabinet.updates@stokers.co.uk We need YOU!
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Contents
History and Introduction Introduction
2 3
We NEED You! CONTENTS
4-5
Supplier and Ranges Alf Uno
6-7
8-9
Monte Carlo Heritage / Nero
10-11
Baker Furniture
12-13 14-15 16-17
Hudson / Niko Soho / Argo
Bentley
18-19
20-21
Dansk Scandi Oak
Calligaris
22-23
24-25
Modern Dining
Carlton
26-27 28-29 30-31 32-33 34-35 36-37
Tambour
Windermere / Chambery
Classic Furniture
Fusion / Ironworks & Fusion / Ironworks Stone
Malmo / Viborg
Ekornes
38-39
40-41
Bordeaux Dining
4
Ercol
42-43 44-45 46-47 48-49 50-51 52-53 54-55 56-57 58-59 60-61 62-63
Bosco Monza Rimini
Romana Salina Teramo Windsor
Qualita
Farbgo
Stockholm / Arhus
Skovby
64-65
66-67
Dining
TCH
68-69 70-71 72-73
Cromwell / Wellington
Lundin
5
ABOUT ALF UNO SPA
A FAMILY STORY In 1951, through the initatve of a group of young carpenters, the artsan cooperatve ALF (Artgiana Legno Francenigo) was born. In 1957 Eugenio and Oliviero Piovesana took over ownership: this was the start of the story of a family frm linked to a passion for wood and an internatonal vocaton. The family traditon contnues today with Maria Cristna and Piero, who steer the company along the same track laid by their father, Oliviero. ALF Group is currently led by brother and sister partnership, Maria Cristna Piovesana (Chair and CEO) & Alf Group’s MD Piero Piovesana alongside Flavio Da Frè - Group MD FRANCENIGO SITE ALF’s historic headquarters are now a modern factory, redesigned with sustainability in mind. Nestled in the residental heart of Francenigo, it is a good example of integraton between a residental area and a producton plant. Modern home furniture Made in Italy Alf Italia ofers various ranges of furniture for the home in a modern style, all made in quality materials in a high quality producton process, with strict compliance with regulatons and a taste for Italian design.
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: ALF UNO SPA
Range Name: MONTE CARLO
Feature 6 layers of high gloss lacquer
Benefit Most durable finish available for furniture and high quality
Relevance example: Classic modern appearance with durability and style.
Feature Table Extends
Benefit Increase usable size
Relevance Example: More people can use table
Feature Chrome Plinth base bonded with polyurethane glue Feature Polymer Edge Trim ProtecFve Wrap around table top
Benefit Protects table. Reflects floor
Relevance Example: Stops chair legs damaging base and adds quality to the finish Relevance Example: High quality construcFon and less likely to be damaged.
Benefit ProtecFve Wrap around table top Makes edge more durable
Feature African Koto Wood veneer
Benefit Durable. Individual variaFons in grain – no knots
Relevance Example: Nice modern look and style
Other Characteris;cs/Points of Interest:
Koto wood grows quick with very few branches therefore no knots in the veneers used – an unusual wood finish. 100% made in Italy, outside of Venice – Business founded by a mother and son team who ini;ally started making wicker baskets
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: ALF UNO SPA
Range Name: NERO/HERITAGE
Feature 6 layers of high gloss lacquer
Benefit Most durable finish available for furniture and high quality
Relevance example: Classic modern appearance with durability and style.
Feature Table Extends
Benefit Increase usable size
Relevance Example: More people can use table
Feature Chrome Plinth base bonded with polyurethane glue Feature Polymer Edge Trim ProtecFve Wrap around table top
Benefit Protects table. Reflects floor
Relevance Example: Stops chair legs damaging base and adds quality to the finish Relevance Example: High quality construcFon and less likely to be damaged.
Benefit ProtecFve Wrap around table top Makes edge more durable
Feature Real Birch Wood veneers
Benefit Durable. Individual variaFons in grain paLern – beauty of real wood
Relevance Example: Nice modern look and style
Other Characteris=cs/Points of Interest:
100% made in Italy, outside of Venice – Business founded by a mother and son team who ini=ally started making wicker baskets
About Baker Furniture UK Established in 1995, Baker produces contemporary and traditional bedroom, dining and occasional furniture. Working in close conjunction with our factories in the Far East and using woods felled under strict controls, we are dedicated to the production of furniture of the highest quality supplied at competitive prices. Designed with 21st century living very much in mind, our ranges vary from the extremely contemporary to the more traditional and we therefore aim to have a collection to suit every setting. Although varying in character all our ranges share the same level of attention to detail and quality of design and craftsmanship. In the last couple of years, we have made significant investment in the business and we are continuously working hard to introduce new and exciting ranges.
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: BAKER
Range Name: HUDSON
Feature European Oak
Benefit Slow grown for added density and strength
Relevance example: When you want quality oak – European is considered one of the best Relevance Example: Require a product that will look newer for longer
Feature An=-Rust Coated Steel
Benefit Protects the legs from corrosion
Feature Parquet/Geometric Style panelling
Benefit Very on-trend and doesn’t date easily – transcends the test of =me
Relevance Example: Stylish furniture with the modern industrial twist
Feature Fully braced Doors
Benefit Minimise warping and twis=ng
Relevance Example: High quality construc=on and less likely to be damaged.
Feature
Benefit
Relevance Example:
Other Characteris9cs/Points of Interest:
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: BAKER
Range Name: SOHO
Feature European Oak
Benefit Slow grown for added density and strength
Relevance example: When you want quality oak – European is considered one of the best Relevance Example: Require a product that will look newer for longer
Feature An=-Rust Coated Steel
Benefit Protects the legs from corrosion
Feature Industrial Style
Benefit Very on-trend and doesn’t date easily – transcends the test of =me
Relevance Example: Stylish furniture with the modern industrial twist
Feature Fully braced Doors
Benefit Minimise warping and twis=ng
Relevance Example: High quality construc=on and less likely to be damaged.
Feature
Benefit
Relevance Example:
Other Characteris7cs/Points of Interest:
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: Bentley
Range Name: SCANDI OAK
Feature SOLID TURNED BEECH LEGS
Benefit STRONG + STURDY
Relevance example: LESS WOBBLY/MORE STABLE
Feature FRESH SCANDI LIGHT OAK
Benefit TIMELESS STYLE
Relevance Example: WHERE EVER – APT OR HOUSE IT WILL FIT IN
Feature WIDE RANGE OF PRODUCT
Benefit YOU CAN ADD + BUILD THROUGH HOME
Relevance Example: AS FAMILY GROWS/SHRINKS
Feature MITRE JOINTS
Benefit HIGH QUALITY FINISH + DEPTH
Relevance Example: WELL BUILT TO HOLD EVERYDAY USES
Feature SMOOTH RUNNERS
Benefit EASY TO OPEN + CLOSE, SOUNDS QUALITY
Relevance Example: PERFECT FOR THAT EXTRA STORAGE SOLUTION
Other Characteris6cs/Points of Interest:
FEATURE HANDLES DON’T PROTRUDE VENEERS – TAPERED EDGE – NOT CHUNKY CARE FOR USING OUR RECOMMENDED LACQUERED & PAINTED WOOD CARE KIT
About Calligaris Calligaris was born in 1923 in Manzano as a small craft workshop by Antonio Calligaris for the production of the Marocca chair, that was characterised by the wooden frame and straw seat, typical artifact of the area.
From humble beginnings to now the 1990’s, people in the district became aware of the importance of self-promotion as well as the national and global distribution. The Friuli chair established itself on the Italian market and also abroad until it covered about 80% of the domestic demand with a strong presence in Europe, USA and far east. During these years the Chair District saw a widespread unprecedented wealth reaching extremely low unemployment levels and unmatched levels and unmatched production capacity. In 1986, Alessandro Calligaris, third generation of the family, was appointed President of the company. Calligaris expands it’s range with complete furnishing solutions : chairs, tables and occasional furniture. Wood is not the only materials on which Calligaris measures it’s vocation for innovation any more. The company, in fact, also works with metal, plastic, Leather and Glass. In 1988 inaugurates the frst branch in the US in High Point (North Carolina). 2000-2020 The years following the 2000 are the deciding years for Calligaris, in order to establish itself as an international company. In 2007, L Capital, a private equity fund sponsored by the luxury giant LVMH acquires a 40% stake starting a new branding, communication (traditional and digital) and retail strategy. In 2008 opens the frst Flagship Store in Milan which is then followed by the ones in Paris and London. Calligaris source all of it’s Ceramic Surfaces via industry leader Laminam: Superior Natural Surfaces. Laminam’s philosophy The Company philosophy has always found its strengths in product and process innovation. In fact, Laminam was the frst Company in the world to industrialize the production process for ceramic slabs of large size and minimum thickness. Laminam pursues innovation aimed at the continuous improvement of the sustainability characteristics of its products such as the use of natural raw materials, recyclability and durability as well as the ability to promote a healthy environment. Furthermore, in recent years, great attention has been dedicated to the search for sustainability solutions related to the decoration of surfaces. In this context, the introduction of water-based inks allows to guarantee the inalterability of the characteristics and chromatic properties of the slabs, as well as to improve their sustainability.
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: Calligaris
Range Name: Modern Dining
Feature FAMILY HERITAGE BUSINESS
Benefit BUILT ON VALUES, STYLE AND QUALITY
Relevance example: WANTING TO INVEST THAT BIT MORE IN A PRODUCT THAT’S HAS QUALITY AND STYLE TO LAST Relevance Example: WANT THE HARDEST WEARING FINISH. PRODUCED BY THE BEST IN THE WORLD … Relevance Example: COMPLETE PEACE OF MIND FOR THOSE CUSTOMERS THAT WANT SOMETHING TO SUIT ALL FAMILIES
Feature LAMINAM CERAMICS
Benefit INDUSTRY LEADING QUALITY CERAMICS
Feature CERAMIC SURFACES
Benefit HEAT RESISTANT CHEMICAL RESISTENT HYPOALLERGENIC & WATERPROOF SCRATCH RESISTANT HYGIENIC AND SUITABLE FOR FOOD CONTACT Benefit BUILD A COLLECTION TO MATCH COMPLIMENT YOUR KEY CALLIGARIS PIECES.
Feature COMPLIMENTARY SIDEBOARDS AND CHAIRS
Relevance Example: WANT TO BESPOKE TO YOUR COLLECTION TO SHOW YOUR OWN CHARACTER
Feature STOCK PORTAL
Benefit OBTAIN STOCK MUCH SOONER FOR THOSE CUSTOMERS IN NEED
Relevance Example: HAVE A CUSTOMER WHO CANNOT WAIT …. CHECK OUT THE PORTAL FOR PRODUCT THAT CAN ARRIVE IN AS LITTLE AS 2/3 WEEKS.
Other Characteris6cs/Points of Interest:
Wheels in the base of the table legs for ease of use. Quality Mechanisms Branded product. Peace of mind. Legs extend to table. Quality edge. Value for money.
Vintage Sofa Company Vintage have an extensive range of sofas and armchairs all available in our extensive collection of high end British wools, luxurious velvets and fine aniline leathers. With so many options to choose from, each piece really will be uniquely yours. Vintage sofa company can also be commissioned to upholster our collection with clients own covers, to further make any upholstery item totally individual. Our sales team would love to assist any enquiries you may have.
Our head office is based in the stunning Harrington Mill, right in the heart of the home of furniture, Long Eaton, Nottinghamshire..
About Carlton Furniture Established in 1999 and based in Nottingham, Carlton Furniture and Vintage Sofa Company are family run businesses who pride ourselves on the quality and excellent design of all our furniture. Carlton Furniture Carlton Furniture is a family run business creating beautifully handcrafted and hand finished dining furniture, bespoke, dining chairs, tables, desks and sideboards. Established in 1999 Carlton’s we have a reputation for amazing design and impeccable quality and we pride ourselves on presenting our customers with choice, value and something truly beautiful for your home. All of Carlton Furniture’s solid oak ranges can be expertly painted using a selection of the prestigious Farrow & Ball paints and along with our extensive collection of high end British wools and fine Italian leathers to choose from, each piece really will be, uniquely yours.
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: CARLTON
Range Name: TAMBOUR
Feature OVAL SHAPE
Benefit MORE SOCIAL/SEE EVERYONE
Relevance example: FOR DINNER/PARTIES/FAMILY DINNER
Feature CROSS LEGGED
Benefit STYLISH & NO SEATING DISRUPTION
Relevance Example: LOOKS GREAT & ALL SIT IN COMFORT
Feature SOLID WOOD
Benefit HALLMARKS OF REAL TIMBER – KNOTS, PIPS AND MEDULLARY RAYS ETC Benefit HELPS REDUCE TWISTING AND WARPING OF THE TIMBERS AS MOISTURE CONTENT VARIES SEASONALLY
Relevance Example: UNIQUE PIECE OF FURNITURE – NO TWO EXACTLY THE SAME
Feature METAL SUPPORT BATONS
Relevance Example: LESS CHANCE OF SPLITTING AND DELAMINATION
Feature SOLID WOOD – OIL FINISH
Benefit ABLE TO SAND IT AND RE-OIL IT
Relevance Example: YOU CAN RESTORE THE LUSTRE
Other Characteris6cs/Points of Interest:
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Timber products manufactured in Indonesia
Chairs manufactured in Poland
- BeauRful oval table with solid wood, double cross legs and oak top in a grey oiled finish. A beauRful, contemporary dining table that will complement modern or tradiRonal decor.
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: CARLTON
Range Name: WINDERMERE
Feature European Oak and Mindy Wood used
Benefit Quality, slow-grown =mbers for strength, durability and character
Relevance example: Longevity & ageless
Feature Monastery Style
Benefit Provides a feeling of grandeur and is a real statement in the room
Relevance Example: For those customers wan=ng a statement piece of furniture with character ..
Feature Family Business
Benefit Values and Principles
Relevance Example: Furniture made with integrity
Feature Complimen=ng Sideboard
Benefit Add addi=onal pieces with the same look and feel
Relevance Example: Complete the set with key feature pieces
Feature Lacquered Finish
Benefit Low Maintenance, prac=cality and durability
Relevance Example: Easier to be able to deal with minor messes and spills
Other Characteris6cs/Points of Interest:
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Timber products manufactured in Indonesia
Chairs manufactured in Poland
- ‘Harris Tweed’ is genuinely woven on The Isle of Harris. Wools are from ‘Moon of Leeds’ and all Leathers are Wax Pull Up so expect colour variance. Bartello Leather is much thicker at 1.8mm and more expensive… Other Fabrics are from either Turkey/Belgium. - All chair fabrics on display are in-stock and therefore available quicker (4-6 weeks). Other fabric op=ons are 10-12 week lead =me. - When mixing fabrics/ leathers the chair price is the most expensive fabric used so, if you mix a grade 3 fabric with grade 1 then price is grade 3.
About Classic Furniture Classic Furniture are wholesalers and distributors of Dining, Living and Bedroom cabinet furniture and chairs sourced from quality manufacturers around the world. These products are then stocked within a UK warehouse and distributed to retailers around the United Kingdom mainland with their in house delivery fleet. Classic Furniture was established in 1989 as UK furniture manufacturers. The factory saw rapid growth up until 2001, when demand far exceeded output. Therefore some product was brought in from external sources to increase output. Slowly over the following 7 years production was switched from UK production to overseas operations and finally UK production ceased in 2008. At this time the factory was converted to a 120,000 sq.ft warehouse and distribution centre. With this dedicated UK operation, David could concentrate on sourcing products that could be added to their product portfolio, and provide retailers with quality products combined with an outstanding delivery and customer support service. Classic Furniture prides themselves in carrying high stock levels on quality product lines in modern designs using many different materials. These will be delivered to your retail outlet within 4-6 weeks. Products can be collected ex works if required. At the Classic Furniture centre in Lincolnshire there are trade showrooms to show the latest products on offer and see the products first hand should you wish. An appointment would be required to make sure a member of our sales team is available to assist you.
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: CLASSIC
Range Name: IRONWORKS
Feature Extending Table
Benefit One table has 3 size op5ons
Relevance example: Family gatherings/extra guests
Feature 2 sizes of sideboard
Benefit Makes storage easy
Relevance Example: Plates, glasses stores at side of table
Feature Chairs, 4 colours available
Benefit Choice
Relevance Example: Can mix and match
Feature Waxed oil finish
Benefit Easy to look aHer and care
Relevance Example: Can sand back and re-oil
Feature Solid and veneer 5mber planks
Benefit Strength
Relevance Example: See above
Other Characteris6cs/Points of Interest:
All cabinets fully built, Just legs need assembly. Aimed at fast growing metal/wood industrial furniture. Dust with light damp or dry cloth. Easy to maintain.
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: CLASSIC
Range Name: VIBORG
Feature Solid American White Oak and Oak Veneers
Benefit Quality, slow-grown @mbers for strength and durability
Relevance example: longevity
Feature Solid Oak Doors and Top Surfaces
Benefit Hugely reduces the likelihood of warping and twis@ng of those panels and maintains the characteris@cs of good quality @mber
Relevance Example: Sign of a good quality finish and that solid materials are used in the right areas Relevance Example: Solid Oak doors can be heavy and this makes it easier to open the heavier doors Relevance Example: Smooth and Simple Nordic style furniture with prac@cality in mind
Feature Metal Spring Hinge Doors
Benefit Ease of opening and durability
Feature Smooth burnished edges
Benefit Elegant style and no sharp edges for people/children to catch or hurt themselves on
Feature Metal Bearing Runner system on Drawers
Benefit Strength and durability – avoid drawers ‘s@cking’
Relevance Example: Want a quality feeling drawer runner? Good news!
Other Characteris6cs/Points of Interest:
Mul- Colour Fabric ‘Enka’ chairs available to compliment the ViBorg Range – Robust metal leg design wrapped in -mber looking foil for a great look but with a strong structure in mind.
About Ekornes The legendary Stressless ® recliner was born on the west coast of Norway, in the small community of Sykkylven, where our main factory still lies. Jens Ekornes founded the company in 1934, after which an unbroken lineage of proud craftsmen have produced some of the world’s finest furniture. In a place where resources were scarce, everything had to be built to last. That philosophy still resides within the factory walls.
History
Over 50 years of forward thinking In 1934, Jens Ellingsen Ekornes (pictured) founded a furniture company. Soon thereafter, the J. E. Ekornes Fjærfabrikk (Spring Factory) – which had just three employees and used machines made in Germany – found its frst customers and began successfully selling springs for furniture and mattresses throughout Norway.
When the Stressless ® Original was launched in 1971, it was an unprecedented success. Today, a Stressless ® recliner, sofa or dining chair is still assembled by hand, with the aid of the most sophisticated technology available in furniture manufacturing. As new designs continue to be born here in the fjord landscape, our main goal remains unchanged: The most comfortable seating experience ever.
Craftsmanship
Quality and care The caring nature of our employees is based on generations of knowledge about furniture and on a culture which, for fve decades, has been carried by solid principles for the design and processing of materials. Experience Nordic comfort Norwegian design is defned by the same sense of functionality and quality materials as the broader Nordic design tradition, but along the fjords, our aesthetic sensibility is strongly infuenced by the magnifcence of nature. This provides more than a touch of poetry and freedom. However, it still requires hard work to turn what nature provides into excellent products. Nordic heritage Stressless ® origins and surroundings are the foundation for design and innovation. The brand is committed to sustainability, simplicity and a Norwegian Design
democratic outlook on life. This provides a legacy that Stressless ® symbolises across borders and markets.
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: Ekornes
Range Name: Bordeaux/Mint Dining
Feature Solid Oak and Oak Veneers Used
Benefit Beau7ful Characteris7cs of real Timber along with the consistency of Book Matching of Veneers
Relevance example: Look a natural product but want uniformity in your new purchase ….
Feature Kiln Dried Timber
Benefit More Stable Timber and less prone to twis7ng and warping
Relevance Example: Quailty Timber likes any room in the house
Feature Made In Norway
Benefit Known for quality and high calibre produc7on
Relevance Example: Truly Nordic design from Norway
Feature Rounded Corners
Benefit Simple and minimalis7c look – typically Scandinavian/Nordic
Relevance Example: Simple but sleek lines make this design 7meless
Feature Lacquered Finish
Benefit Low Maintenance and Durability
Relevance Example: Buy with absolute confidence
Other Characteris6cs/Points of Interest:
- SOLID European Oak & Oak Veneers - Choice of Oiled and Lacquer Finishes Available - Slip Matched Veneers - Member of the FSC (Forest Stewardship Council)
ercol History
ercol was established over 100 years ago in 1920 by Italian designer Lucian R Ercolani in High Wycombe, the centre of English furniture making. He was intent on designing and producing relevant and honest furniture, design and people were the cornerstones of his company from the very beginning. This remains true of the company today, it remains family owned with Lucian’s great grandson heading up the business to continue his beliefs today. Design has always been at the heart of ercol. Our designs constantly evolve to reflect how we live today. We have a talented In-house design team and furniture technicians, to create and develop our furniture designs, we also collaborate with external UK designers to create unique pieces all of which are made with integrity and fit for purpose.
Would you like to learn more about ercol’s rich history then check out their impressive timeline in the below link:
https://www.ercol.com/en-gb/about/about-ercol/ercol-timeline
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: Ercol
Range Name: Bosco
Feature Solid Wood Frame
Benefit More Strength
Relevance example: When you want a product to last this provides peace of mind Relevance Example: When you invest a li?le more you get the quality you want Relevance Example: When you want furniture with character, American Oak allows grain to be accentuated Relevance Example: Great for Xmas or last minute guests that we occasionally have Relevance Example: You said that your previous furniture dried out, to help avoid this, Ercol Kiln Dry their Embers
Feature Dovetail Joints on Drawers
Benefit Extra Strength and Sign of Quality
Feature American Oak used
Benefit BeauEful characterisEcs and colouring along with a Eghter grain as grown slower Benefit Allows you to cater for those extra guests at key Emes
Feature Extending Dining Table
Feature Kiln Dried Timbers
Benefit Ensure informed and precise moisture content, improving wood quality and longevity
Other Characteris9cs/Points of Interest:
Tradi9onal finger-join9ng used on edges and curves, exposed and accentuated as a signature feature of the range. NO exterior handles – recessed ‘handles’ on drawers and doors All pices of the range are made in either China or Turkey
Range Page 1/2 Supplier Specification Overview
Supplier Name: (Insert)
Range Name: (Insert) Supplier Location: (Insert)
Construction
Materials (In BOLD): SOLID/ VENEER / MIX/OTHER
Characteristics
Finish (In BOLD): LAQ /OIL/ HIGH GLOSS
Care
Care Kit (In BOLD): LAQ / HG / NAT /MARB
Relevant Care Advice Training Video Link(s)
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: Ercol
Range Name: MONZA (Oak & Ash)
Feature Herringbone Design
Benefit Adds character to the furniture that is considered a sign of luxury
Relevance example: Wan8ng Tradi8onal Ercol Cra Feature Kiln Dried Timbers Benefit Strength & Quality Feature Solid Timbers on Chairs Benefit Quality in load bearing areas Relevance Example: Confidence in product performance Feature Piano Black accents Benefit Highlights the 8mber characters which are ‘signatures’ of Ercol Relevance Example: Nature look with a modern twist Feature Benefit Relevance Example: Other Characteris?cs/Points of Interest: Either Solid Oak (Monza) or Solid Ash (Como) Chair Frames Piano Black Turned legs and plinths. Range Page 1/2 Supplier Specification Overview Supplier Name: (Insert) Range Name: (Insert) Supplier Location: (Insert) Construction Materials (In BOLD): SOLID/ VENEER / MIX/OTHER Characteristics Finish (In BOLD): LAQ /OIL/ HIGH GLOSS Care Care Kit (In BOLD): LAQ / HG / NAT /MARB Relevant Care Advice Training Video Link(s) Range Page 2/2 Feature, Benefit & Relevance Supplier Name: Ercol Range Name: MONZA (Oak & Ash) Feature High leg design Benefit Allows a room to look more spacious Relevance example: Wan7ng furniture that helps maintain the feeling of space within a room Relevance Example: Sign of truly top-quality furniture Feature Kiln Dried Timbers Benefit Strength & Quality Feature Solid Oak Timbers Benefit Quality in load bearing areas Relevance Example: Confidence in product performance Feature Hidden ‘cut out’ handles Benefit Minimalis7c style allowing full visibility of the products character Relevance Example: Nordic accents with Ercol Quality – style and confidence Relevance Example: The real value of ercol is in the detail and book matching veneers is a sign of quality Feature Book-Matched Oak Veneers on Drawer Fronts and facings Benefit Consistent finish across each piece Other Characteris=cs/Points of Interest: Made in light oak, Rimini exudes elegance with its clean lines, gentle curves and subtle cut-out detailing. The chamfered planked headboard makes a real statement, and is perfect for a modern bedroom. The Rimini bed features a stunning planked chamfered headboard. A choice of cabinets with inset curved drawer pulls, deep capacious drawers and soft form profiling make the range extremely practical. Solid oak and oak veneers. PO BK Fhuttlpl s2:0/2/w4 wBrwo.cehrucorel.:com/application/files/2817/0057/4988/ercol_brochure_2024.pdf Range Page 1/2 Supplier Specification Overview Supplier Name: (Insert) Range Name: (Insert) Supplier Location: (Insert) Construction Materials (In BOLD): SOLID/ VENEER / MIX/OTHER Characteristics Finish (In BOLD): LAQ /OIL/ HIGH GLOSS Care Care Kit (In BOLD): LAQ / HG / NAT /MARB Relevant Care Advice Training Video Link(s) Range Page 2/2 Feature, Benefit & Relevance Supplier Name: Ercol Range Name: Romana (American Oak) Feature Ercol’s Clear Ma- Finish Benefit Accentuates the Grain and adds a modern twist to Ercol Furniture Relevance example: Wan:ng Tradi:onal Ercol Cra=smenship with a Nordic modern design Relevance Example: Sign of truly top quality furniture Feature Kiln Dried Timbers Benefit Strength & Quality Feature Bri:sh made cabinetry Benefit Quality company heritage Relevance Example: Collectors add furniture too. Feature Thumb edge design and so= close Doors and Drawers Benefit So= lines and edges with quality closing mechanisms Relevance Example: For that so= modern ‘organic’ alongside modern engineering fixings Relevance Example: More weight allowed. Feature Easy Glide Table Legs – Wheel System Benefit More durable and stronger frames Other Characteris Dovetail joints. Oval wooden handles that can lock units. Hand turned wood on top of chairs and finished with a stylish wooden peg. Nm and og wood finish not available on chairs. Range Page 1/2 Supplier Specification Overview Supplier Name: (Insert) Range Name: (Insert) Supplier Location: (Insert) Construction Materials (In BOLD): SOLID/ VENEER / MIX/OTHER Characteristics Finish (In BOLD): LAQ /OIL/ HIGH GLOSS Care Care Kit (In BOLD): LAQ / HG / NAT /MARB Relevant Care Advice Training Video Link(s) Range Page 2/2 Feature, Benefit & Relevance Supplier Name: Ercol Range Name: SALINA (Ash) Feature High leg design Benefit Allows a room to look more spacious Relevance example: Wan7ng furniture that helps maintain the feeling of space within a room Relevance Example: Sign of truly top-quality furniture Feature Kiln Dried Timbers Benefit Strength & Quality Feature Solid Pale Ash Timbers and Veneers Benefit Quality in load bearing areas and character in the key facing areas Benefit Minimalis7c style allowing full visibility of the products character and grain Relevance Example: Confidence in product performance Feature MaH lacquer finish Relevance Example: Nordic accents with Ercol Quality – style and confidence Relevance Example: The real value of ercol is in the detail and book matching veneers is a sign of quality Feature Book-Matched Oak Veneers on Drawer Fronts and facings Benefit Consistent finish across each piece Other Characteris;cs/Points of Interest: A contemporary bedroom collection in pale ash, finished with a white washed stain and clear matt lacquer which displays the pattern of the grain through the finish. The Salina range is full of subtle ercol characteristics and practical design details. Solid Ash and Ash veneers. Full 2024 Brochure: https://www.ercol.com/application/files/2817/0057/4988/ercol_brochure_2024.pdf Range Page 1/2 Supplier Specification Overview Supplier Name: (Insert) Range Name: (Insert) Supplier Location: (Insert) Construction Materials (In BOLD): SOLID/ VENEER / MIX/OTHER Characteristics Finish (In BOLD): LAQ /OIL/ HIGH GLOSS Care Care Kit (In BOLD): LAQ / HG / NAT /MARB Relevant Care Advice Training Video Link(s) Range Page 2/2 Feature, Benefit & Relevance Supplier Name: Ercol Range Name: Teramo Feature Extension leaf stored inside Benefit Will extend to allow more sea9ng Relevance example: BuFerfly opening Teramo dining Feature Slim slat back curving inwards Benefit Comfort for your comfort Relevance Example: Teramo chair Feature Two cupboards. Adjustable shelves. Pa9na herringbone on door fronts Benefit Allowing you to store sizes required, shows a rus9c oak appearance. Relevance Example: Monza sideboard Feature Spindles solid oak. Chairs pa9na . Benefit Sea9ng comfort Relevance Example: Monza chair Feature 2 drawers + workspace Inbuilt shelves Benefit Storage for under drawers and book shelves. Relevance Example: Monza desk Other Characteris9cs/Points of Interest: Solid oak and veneers. Steam bent chairs lacquered. Origin China and Turkey. Pale oak one colour. Lacquered to allow beauty of wood to s9ll show whilst giving extra durability. Cleaning – do not recommend on anything except Windsor. Range Page 1/2 Supplier Specification Overview Supplier Name: (Insert) Range Name: (Insert) Supplier Location: (Insert) Construction Materials (In BOLD): SOLID/ VENEER / MIX/OTHER Characteristics Finish (In BOLD): LAQ /OIL/ HIGH GLOSS Care Care Kit (In BOLD): LAQ / HG / NAT /MARB Relevant Care Advice Training Video Link(s) Range Page 2/2 Feature, Benefit & Relevance Supplier Name: Ercol Range Name: Windsor (Solid Ash) Feature Extendable tables Benefit Fit more people Relevance example: Xmas/Easter guests Feature 8 wood finishes Benefit More choice Relevance Example: Match exis Feature Bri Benefit Quality company heritage Relevance Example: Collectors add furniture too. Feature Removable seat pads and backs Benefit Can change fabric frequently Relevance Example: Moving house Feature No joints on chairs Benefit More durable and stronger frames Relevance Example: More weight allowed. Other Characteris=cs/Points of Interest: Dovetail joints. Oval wooden handles that can lock units. Hand turned wood on top of chairs and finished with a stylish wooden peg. Nm and og wood finish not available on chairs. About Qualita Qualita is an established furniture manufacturer, already making cabinet furniture for major High Street players within the UK and abroad. Our factories are based in Lithuania, and at each stage of the manufacturing process we exercise a high level of quality control, guaranteeing that the products arrive without defects. We hold stocks in both Lithuania, and the UK at our own distribution centre, in London, from where we deliver nationwide. Our own team of carpenters deal with any queries and are able to rectify any problems that may occur, and we have a dedicated customer support team working from our office in Battersea, London. Qualita Ltd is able to supply in bulk or can deliver as and when you sell to your customers. We offer a comprehensive range, or we can develop a specific range for you. We are also able to manufacture one off pieces on request. Delivery time for our own ranges would normally be no longer than 6-8 weeks. If you have a special order, it may take from 8 to 10 weeks to manufacture and deliver. Our experienced team at Qualita has been in the manufacturing and wholesale business for over 14 years, and our presence in the UK, together with the excellent communication we have with our clients keeps us aware of emerging trends and design development. We know what sells and what does not, and what the consumer expects in terms of quality and functionality. Qualita’s client base is wide and we supply all over Europe. Our client base in the UK illustrate that we supply high quality and design lead products, as well as meeting all the stringent requirements placed on us by different companies. The website is designed to show you a range of products and give you an idea of the items we can supply. Product and delivery prices can be agreed on, depending on product design, quantity and buying frequency. We would welcome the opportunity to visit you, or invite you to our own showroom in London, in order that you can see the product at first hand, talk you through our procedures and understand your requirements. We would also like to invite you for a visit to our factory in Lithuania so that you see the scope and scale of production. We thank you for taking your time to visit our website and we do look forward to hearing from you soon. Range Page 1/2 Supplier Specification Overview Supplier Name: (Insert) Range Name: (Insert) Supplier Location: (Insert) Construction Materials (In BOLD): SOLID/ VENEER / MIX/OTHER Characteristics Finish (In BOLD): LAQ /OIL/ HIGH GLOSS Care Care Kit (In BOLD): LAQ / HG / NAT /MARB Relevant Care Advice Training Video Link(s) Range Page 2/2 Feature, Benefit & Relevance Supplier Name: QUALITA Range Name: FARGO Feature Table extensive sizes Benefit To suit most rooms Relevance example: Oiled blonde. Lacquer, black, brown etc. Feature Different colours Benefit Vast choice means that there will be a colour to best suit you. Relevance Example: Decide your décor, your furniture finish and enjoy. Feature Choice of edge finishes Benefit Choose and edge that best suits the look and feel of your room Relevance Example: Custom choose your design to bring a unique piece of furniture to life Feature Choice of Leg Designs including industrial steel & Wood Benefit Choose you leg opMon to suit your seaMng plan Relevance Example: Custom leg choice So robust in almost any environment. Industrial living etc. Relevance Example: These are filled to your choice adding individual character and lustre to the design Extremely strong materials used Feature Choose your filler Benefit OpMons to showcase the knots or show no open knots Other Characteris6cs/Points of Interest: - 40mm OAK Top – SOLID European Oak - U-Brackets to support in case of twis@ng and warping – natural @mber seElement - Choice of Oiled and Lacquer Finishes Available - Mul@-Posi@on Leg Op@ons – different fiOng posi@ons for the table legs - Hand-finished Products with custom sizes on Tables Available Range Page 1/2 Supplier Specification Overview Supplier Name: (Insert) Range Name: (Insert) Supplier Location: (Insert) Construction Materials (In BOLD): SOLID/ VENEER / MIX/OTHER Characteristics Finish (In BOLD): LAQ /OIL/ HIGH GLOSS Care Care Kit (In BOLD): LAQ / HG / NAT /MARB Relevant Care Advice Training Video Link(s) Range Page 2/2 Feature, Benefit & Relevance Supplier Name: QUALITA Range Name: ARHUS/STOCKHOLM Feature VENEERED TOPS + FRONTS (BOOK MATCHED VENEERS) Benefit EVEN FINISH / PATTERN TO GRAIN Relevance example: SYMMETRICAL FINISH Feature BUTTERFLY LEAF SYSTEM Benefit ONE PERSON CAN OPEN AND CLOSE EASIER & STORES INSIDE Relevance Example: NO NEED TO FIND EXTRA STORAGE/ NOT HEAVY TO LIFT Feature EXTENSIVE RANGE OF PIECES IN THE RANGE Benefit CAN ADD TO IT LATER OR COMPLETE MULTIPLE ROOMS DINING / LOUNGE Relevance Example: WHETHER MOVING HOUSE OR COMPLETING AN EXTENTION TO HOUSE Feature CONCEALED LEVELING SYSTEM ON DINING (OVAL) CONCEALED WHEEL Benefit UNEVEN FLOORS NO ROCKING EASY TO OPEN Relevance Example: EASIER FOR PEOPLE TO USE Feature SOFT CLOSE DOORS + DRAWERS Benefit SIGN OF QUALITY AND CAUSES LESS STRESS ON UNITS/JOINTS Relevance Example: ROBUST AND STANDS UP TO FAMILY USAGE Other Characteris6cs/Points of Interest: EUROPEAN OAK – BRITISH DESIGN DOVE TAIL JOINTS SEASON TIMBERS – KILN DRIED CORRECT MOISTURE TO PREVENT CRACKING About Skovby HANDCRAFTED FURNITURE FOR NINE DECADES For three generations, the passion for wood and good craftmanship has been the driving force of the 100 percent Danish-owned family business in Eastern Jutland. Skovby was founded in 1933 by cabinetmaker Thorvald Rasmussen. He was a visionary man who even then created the foundation for the company we see today. He was uncompromising and professionally proud, and from the start produced furniture of the best quality. Today, Skovby work purposefully to preserve the traditions surrounding Danish design and good craftmanship, and to ensure a skilled workforce in the future by always having young carpenters and upholsters in training. ANNIVERSARY EDITION #33 DINING TABLE The Skovby #33 dining table is equipped with a unique extension system. By turning the turnable under the tabletop the three leaves move synchronously to a position that makes room for the extension leaves, that pops-up from the base, where they are hidden. We have added the popular piece to our Anniversary Collection with two new special edition laminate colours.
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