Stokers Group - Love Your Cabinet MAY24

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Feature, Benefit & Relevance

Supplier Name: Calligaris

Range Name: Modern Dining

Feature FAMILY HERITAGE BUSINESS

Benefit BUILT ON VALUES, STYLE AND QUALITY

Relevance example: WANTING TO INVEST THAT BIT MORE IN A PRODUCT THAT’S HAS QUALITY AND STYLE TO LAST Relevance Example: WANT THE HARDEST WEARING FINISH. PRODUCED BY THE BEST IN THE WORLD … Relevance Example: COMPLETE PEACE OF MIND FOR THOSE CUSTOMERS THAT WANT SOMETHING TO SUIT ALL FAMILIES

Feature LAMINAM CERAMICS

Benefit INDUSTRY LEADING QUALITY CERAMICS

Feature CERAMIC SURFACES

Benefit HEAT RESISTANT CHEMICAL RESISTENT HYPOALLERGENIC & WATERPROOF SCRATCH RESISTANT HYGIENIC AND SUITABLE FOR FOOD CONTACT Benefit BUILD A COLLECTION TO MATCH COMPLIMENT YOUR KEY CALLIGARIS PIECES.

Feature COMPLIMENTARY SIDEBOARDS AND CHAIRS

Relevance Example: WANT TO BESPOKE TO YOUR COLLECTION TO SHOW YOUR OWN CHARACTER

Feature STOCK PORTAL

Benefit OBTAIN STOCK MUCH SOONER FOR THOSE CUSTOMERS IN NEED

Relevance Example: HAVE A CUSTOMER WHO CANNOT WAIT …. CHECK OUT THE PORTAL FOR PRODUCT THAT CAN ARRIVE IN AS LITTLE AS 2/3 WEEKS.

Other Characteris6cs/Points of Interest:

Wheels in the base of the table legs for ease of use. Quality Mechanisms Branded product. Peace of mind. Legs extend to table. Quality edge. Value for money.