Stokers Group - Love Your Cabinet MAY24
Range Page 2/2
Feature, Benefit & Relevance
Supplier Name: Ercol
Range Name: SALINA (Ash)
Feature High leg design
Benefit Allows a room to look more spacious
Relevance example: Wan7ng furniture that helps maintain the feeling of space within a room Relevance Example: Sign of truly top-quality furniture
Feature Kiln Dried Timbers
Benefit Strength & Quality
Feature Solid Pale Ash Timbers and Veneers
Benefit Quality in load bearing areas and character in the key facing areas Benefit Minimalis7c style allowing full visibility of the products character and grain
Relevance Example: Confidence in product performance
Feature MaH lacquer finish
Relevance Example: Nordic accents with Ercol Quality – style and confidence Relevance Example: The real value of ercol is in the detail and book matching veneers is a sign of quality
Feature Book-Matched Oak Veneers on Drawer Fronts and facings
Benefit Consistent finish across each piece
Other Characteris;cs/Points of Interest:
A contemporary bedroom collection in pale ash, finished with a white washed stain and clear matt lacquer which displays the pattern of the grain through the finish. The Salina range is full of subtle ercol characteristics and practical design details.
Solid Ash and Ash veneers.
Full 2024 Brochure: https://www.ercol.com/application/files/2817/0057/4988/ercol_brochure_2024.pdf
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